Previously Published Chapters
Here are links to each chapter. Also see the printable PDF versions.
- Chapter 1: Attention is the New Currency — Forget the Idea of “Controlling Distribution”
- Chapter 2: Copyright in the Age of Uncontrolled Distribution
- Chapter 3: RSS, the Google Reader, and the End of Controlling the Flow
- Chapter 4: The Flat Rate for Digital Music — from Controlling Distribution to Deserving Attention
- Chapter 5: Giving up Control at the New York Times — a Blueprint for Media
- Chapter 6: EoC and Mobile Media — Un-Control in Your Pocket!
