Here you can download each chapter as a printable PDF. I will make new PDFs available every week.
- Download Chapter 1: Attention is the New Currency — Forget the Idea of “Controlling Distribution”
- Download Chapter 2: Copyright in the Age of Uncontrolled Distribution
- Download Chapter 3: RSS, the Google Reader, and the End of Controlling the Flow
- Download Chapter 4: The Flat Rate for Digital Music — from Controlling Distribution to Deserving Attention
- Download Chapter 5: Giving up Control at the New York Times — a blueprint for Media
- Download Chapter 6: Mobile Media — UnControl in your pocket!
- Download Chapters 1–6