Gerd Leonhard: TheEndOfControl

THE END OF CONTROL comments by Daily Marauder

Link: THE END OF CONTROL � Daily Marauder.

Old Media Still Needs to Get Over its Control Issues (Techcrunch on The End of Control)

A nice link, and mention from Eric Schoenfeld over at Techcrunch: Old Media Still Needs to Get Over its Control Issues.

"The wonderful thing about the Internet is that nobody controls it. And if you can’t control the medium, you can’t control the message. That seems obvious enough in this age 100 million blogs, YouTube, Digg, and Twitter mania. In fact, just this morning I was invited to a Facebook group called End of Control to discuss the issues that arise as control shifts from media companies to consumers. (The group was started by author Gerd Leonhard, who is writing a book on the same subject). Yet industries that are used to control don’t like to give it up. Old media is like that. Even in this day and age, its struggle with control issues continues. Old media knows the relationship with its audience has changed, but it is still not quite sure how to deal with it...."

More on Gerd Leonhard's "The End of Control"

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