I am a Music & Media Futurist, Blogger, Writer, Entrepreneur, Advisor, Keynote Speaker, Podcaster, Presenter and Musician. You can watch some of my Futurist videos and presentations here. If you'd like to see what I look like, check out my MediaFuturist's photo site, use that good old Google Image search or check out my new videos on Future Talks. My LinkedIn profile and endorsements are here, and my Facebook profile is here. Follow me on Twitter: gleonhard or DailyWisdoms
I live in Basel, Switzerland... and aboard a good many airplanes. I focus on these industries and sectors:
- Recorded Music & Music Publishing
- Radio & Broadcasting
- Telecom & Wireless
- Social Networking & Web2.0
- Social Media and User Generated Content
- Online Gaming & Virtual Worlds
- Film / TV / Video
- Print / News / Journalism
- Advertising & Branding
- Public Relations & Communications
- Education & Training
- Cultural Policy
My main theme is the creation of "Media2.0" business models and strategies. You can read all about this ongoing effort at my MediaFuturist blog, or just subscribe to the MediaFuturist RSS feed here. Some 40+ PDFs with my past presentations on "The Future of Media" can be download via my blog or my GerdPresents site.
This is a video from Future Talks that was just released via Media Conversations
Here is a short bio (a longer version is here):
A native of Bonn, Germany, now residing in Basel, Switzerland, Gerd Leonhard has spent over 25 years in the technology and entertainment industries, in the U.S., Europe, and recently, Asia. In 2005, Gerd co-authored the critically acclaimed book The Future of Music, which has become a must-read for music industry professionals around the globe, and which is now available in German, Italian, and Japanese. Gerd's second book, The End of Control, began publishing as a blog-book (aka blook) in 2007, further expanding his scope into TV, film, radio and print media.
Gerd's many clients include the EBU and ABU, SonyBMG, the BBC, RTL, Granada International, Nokia-Siemens, ITV, Unisys, Gracenote, AIM/Impala, MediaCorp Singapore, SUISA, and the European Commission. He is in great demand as a speaker at many leading events and conferences around the globe, and is considered a leading blogger and visionary. For some of his speaking engagements, Gerd is represented non-exclusively by the London Speaker Bureau.
Gerd is an expert on the drastic changes that are impacting content, media, and communication companies as a consequence of convergence and the rapid deployment of new, disruptive technologies.
His hard-hitting yet inspiring presentations address issues such as:
- The advent of the user-creator (aka the Usator, a term Gerd coined) and the “people formerly known as consumers”;
- The attention economy in media;
- The wisdom of the masses and the rise of user-generated content;
- Content syndication and pull-vs-push media;
- New business models for digital content;
- The culture of participation in media;
- Copyright vs. usage right; and
- The consequences of mass media becoming personal media.
Gerd is equally fluid in technology, legal issues, social and cultural contexts, business models, and general trends that affect media and communications. He is a serial entrepreneur, with a focus on digital music; he currently serves as Co-Founder and CEO of Sonific LLC, a San Francisco based company that provides music applications and widgets for blogs, social networks and online communities. Gerd also works with select cutting-edge start-ups and new ventures in the entertainment and technology industries worldwide, as well as with investors and Venture Capitalists.
He also holds a Jazz Performance (Guitar) diploma from Berklee College of Music (1987), and is the recipient of Berklee's Quincy Jones Jazz Masters Award (1985).
Check what Wikipedia says about Gerd. Technorati has a few links, too. Google Blogsearch offers more intel. Subscribe to Gerd's newsletter using the box in the sidebar.