Requirement for next-generation marketing: the willingness to relinquish control (David Cushman)
This is a very powerful presentation by David Cushman, called Adapting Brands to the Networked World. My favorite 2 images:
versus:
« The Permission Problem & the Anti-Commons (via James Surowiecki in The New Yorker) | Main | Micro Trends by Bernard Lunn: Listen up! »
August 19, 2008
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