Link: Google offers free music to China | Technology | Los Angeles Times.
"We are launching Music Onebox to give users an easy and legal way to find the music they're looking for, and to give music labels and publishers a new channel to distribute, promote and make money off of their valuable music content," said a Google spokesperson. LAT: "The way it works: When visitors to Google's home page search for artists or bands, they are directed to www.top100.cn, a music site, to download or stream music. The site has financial backing from basketball wonder Yao Ming. Yes, the very tall one. Google said it would not share in the money made off of ads on the music service. Instead, the ad money would be split between www.top100.cn and the music labels and publishers."
I have been discussing this development for the past 18 months, in various blog posts - now it's finally official. Google is starting in China, with what could well be the model for the rest of the world: empower sharing of content by engaging the users on / in the networks, and deriving the cash from the networks, too (and NOT just with advertising, too). How? See here and various Content2.0 links here
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