This is the key mission for Google's Future: Maintain and curate TRUST.
And I think they'll do it, too!
"Google values our users' privacy first and foremost," wrote Marisa Meyer, Google's vice president for search products and user experience, on the company's Official Google Blog. "Trust is the basis of everything we do, so we want you to be familiar and comfortable with the integrity and care we give your personal data"
Below is from a presentation I did 3 years ago, for the ABU, in Hanoi / Vietnam (on the Future of Radio)