Gerd Leonhard: TheEndOfControl

Bet you knew this already?

"A studio declining to do business with YouTube would be like a cereal maker not dealing with Wal-Mart"

says Bobby Tulsiani, a JupiterResearch analyst here.
Guess some control does come with popularity, too?

OPINION: Content control (via ContentAgenda)

Good comments here OPINION: Content control ContentAgenda.com

"But of course, we know why the studios haven’t made those rights available....
But in other cases, they view digital distribution as an opportunity to reclaim the very degree of control they feel they lost with the advent of the video rental and sales business, in which the studios’ role is static and retailers are free to leverage the studios’ products to capture as much value as they can....

Imagine if every electronics device you bought that was capable of playing video—whether hand-held, set-top or portable—came with one or more embedded application that let you stream movies at will for a reasonable monthly subscription fee. Instead of a few, handpicked operators, you would have dozens, perhaps hundreds of retailers, and an untold number of device makers, competing to make your products available to consumers, investing in your business, cooperating to combat piracy.

Yes, it would mean letting those retailers and device makers capture some of the incremental value created by those services. But the alternative is frustrated consumers and under investment in the digital distribution business...."

Well said!   More pics and illustrations here

THE END OF CONTROL comments by Daily Marauder

Link: THE END OF CONTROL � Daily Marauder.

GerdsPresentations: The end of Control (2007 Presentation)

A nice presentation from late 2007: GerdsPresentations: The end of Control.

Google: Viacom lawsuit threatens Internet communication - USATODAY.com

Another nice example for the Fight for Control: Google vs Viacom: lawsuit threatens Internet communication - USATODAY.com.

The back-and-forth between the companies has intensified since Viacom brought its lawsuit last year, saying it was owed damages for the unauthorized viewing of its programming from MTV, Comedy Central and other networks, including such hits as The Daily Show with Jon Stewart. In papers submitted to a judge late Friday, Google said YouTube "goes far beyond its legal obligations in assisting content owners to protect their works. It said that by seeking to make carriers and hosting providers liable for Internet communications, Viacom "threatens the way hundreds of millions of people legitimately exchange information, news, entertainment and political and artistic expression...To the contrary, the availability on the YouTube site of a vast library of the copyrighted works of plaintiffs and others is the cornerstone of defendants' business plan," Viacom said.

Old Media Still Needs to Get Over its Control Issues (Techcrunch on The End of Control)

A nice link, and mention from Eric Schoenfeld over at Techcrunch: Old Media Still Needs to Get Over its Control Issues.

"The wonderful thing about the Internet is that nobody controls it. And if you can’t control the medium, you can’t control the message. That seems obvious enough in this age 100 million blogs, YouTube, Digg, and Twitter mania. In fact, just this morning I was invited to a Facebook group called End of Control to discuss the issues that arise as control shifts from media companies to consumers. (The group was started by author Gerd Leonhard, who is writing a book on the same subject). Yet industries that are used to control don’t like to give it up. Old media is like that. Even in this day and age, its struggle with control issues continues. Old media knows the relationship with its audience has changed, but it is still not quite sure how to deal with it...."

More on Gerd Leonhard's "The End of Control"

Check out this video

Via Matt McAlister: Openness, evil and reusability

Link: Matt McAlister � Openness, evil and reusability.

the costs of evil are starting to outweigh the benefits in a globally networked and highly elastic economic landscape.

Techdirt: Copyright Battles Are About Controlling New Technologies

Link: Techdirt: Copyright Battles Are About Controlling New Technologies.

A lot of good stuff in here:

"This will sound eerily familiar to anyone familiar with more recent copyright controversies. For more than three decades, Hollywood and the recording industry have consistently tried to use copyright law to stop any technology they didn't control. In 1992, the music industry persuaded Congress to mandate cumbersome DRM for digital audio formats, stunting the development of that technology. In 1998, the music industry unsuccessfully tried to sue the MP3 player out of existence. Also in 1998, at the behest of the copyright lobby Congress enacted the DMCA, which gave content creators unprecedented control over the design of technological devices. Hollywood has used the DMCA to effectively outlaw set-top boxes that act as DVD jukeboxes. "Of course, in every one of these cases, the copyright lobby's arguments have focused on the threat of "piracy." But when they've won, the practical result has been to give content creators the power to control the evolution of media devices. And when Hollywood and the record labels control technological progress, the results aren't pretty"

Supernova 2008 - Open Flow Events

Very interesting - Supernova has an entire part of the conference dedicated to OPENNESS: Supernova 2008 - Open Flow.